Our Core Principles

Our Core
Principles

Reimagining
Simplicity.

We believe simplicity and elegance are the quintessential
symbols of excellence and sophistication.

Simply put, we believe a product is the best it can be, when
it is not just functional, but also simple to understand and use,
and elegantly designed.

Infusing simplicity and elegance into everything we do,
we are able to create exceptional designs everywhere, to be
experienced by everyone. Because we believe in using beautiful,
elegant design to enhance the world around us, and people’s
wellbeing.

The heart of EVE:
Our three
Core Principles.

Everything we do, every space reimagined, every
interaction, is steadfastly guided by our Three Core Principles.

Our goal has never just been to create residences that
are extraordinary, it is also to ensure every relationship
we form along the way is mutually successful.

It is an idealistic pursuit, to be sure. But it is also the
only way we can truly be satisfied with our work.

CORE PRINCIPLE #1

Long-term
mutual
prosperity.

We believe long term, mutually successful partnerships and
collaborations are the epitome of great human relationships.
We are uncompromising with our culture of mutual respect,
and mutual support, on every development.

CORE PRINCIPLE #2

Jin Li Er Wei—
To do our best with
everything we have.

A simple, powerful saying strongly advocated at
EVE — a reminder to be the best custodians of all
resources we are entrusted with.
We are fiercely tenacious with all resources we touch,
to enhance the lives of as many people as we can.

CORE PRINCIPLE #3

Push the
industry forward.

Inspired by our forbears, we choose not to settle for the
status quo — to always strive for excellence, for its own sake.
We harness our collective creativity and ingenuity to advance
the world around us, for people today, and the future.